Sunday, December 9, 2007

Managing Strategic Business Policy

I would like to talk about Weight Watchers (WW)for this topic because over-weight is my problem since I was a teenager and I have been trying so many methods to loose some pounds. Some ways are effective but some ways are cheating people. But self-discipline is the most important thing that one should have plus a healthy eating habit in order to loose weights. WW introducing the right way, points system, clients meeting online blogs system and member to member consultation, to help over-weight clients to achieve their goals.

But how many people have that kind of self discipline? That is the main element that threaten the suceed of WW. The probability of clients having no self-discipline is 70%. Luckily, today people are increasing awareness of the importance of healthy food consumption. WW can increase the education to the public and the existing memebers how to eat correctly. Some of the tactics may be advistisement in magazine, publising articles, sponsoring some TV programs which are related to eating and health. The aim is to link WW to the healthy eating habit that leads to lose weight effect.

The second is the rise of technologies. Liposuction is the symbol of the weight lose because of the rise of technology. Now people in genetic field are studying on a new kind of semi-artificial protein to inject to human body in order to increase the metabolism to burn fat. This kind of product will come out around 10 years later. The probability of this kind of threat is 100%. So, WW is should point out to their clients to know the bad side-effect of that kind of method. Such as liposuction: the high risk of bacteria infection due to the equipement contamination; scares left on the body ect., Moreover, some of the this methods has no data to tell the harmful effect to human body since some of those methods are too new.

The third kind of threat is the weight lost supplements. This kind of product is popular for a long long time and it will continuse their popularity in the future. The probability is 100%. This kind of products are target at those consumer with low self-displine and those want fast result. So, businessmen use some ingredients that can really help to lose weights but hazardous to human body in order to boost sales. WW should education public that there is no fast tracks to lose weight but only the WW way is the right way.

In order to grap more clients to WW, the first thing to do is to educate consumer. It can be done by advrtisement, free meeting, promote with health clinic and gym house and so on.

2 comments:

Mei Kong said...

In fact, historically, there are three major weight loss method in the world, one of the inventors die for it's method. Nevertheless, there are still many people using it because the news was covered by people who are earning money for that. More over, most of the weigh loss plan does not really takes effect, such as yo yo, you might lose 20 pounds after a short period, but it will come back soon because the 20 pounds you lose is muscle instead of fat. What is worse, when it come back, it is in the form of fat. As result, you are heavier than before.

Amy said...

I was wondering does diet supplements really work?