First Mover/First Entrant
Sony is a creative innovator of digital technologies products. For example: a decade ago they invented Minidisc, several years ago they invented UMD for PSP, recently they invented Blue Ray Disc for PS3. Sony is the first entrant of those digital technologies and Sony brings the high quality digital technologies first to consumer market. Sony positioned themself as the market leader by producing and selling high-tech and innovative products.
Niche Dominance
In credit card industry, American Express Black Gold Card and Diner Club are the companies issue credit/charge cards aimed at the niche consisting of the top-spending cardholders. Those cards are marketed as a symbol of the social status. Because of their established image is very sucessful, they are very welcome by those big spenders and also their position is not easy bitted by VISA and Mastercard.
Market Share Dominance
MS Window is still the winner of disk operation system software market. MS has dominated that market for several decades. They offered updated version periodically and consumer who are using IBM compatible computer seems with have no other choice but only 'follow' the company's 'order' to use the software.
Sunday, November 25, 2007
Sunday, November 4, 2007
Business Strategies
Cost Leadership:
I would like to say Costco is the cost leader in the selling of grocery items market. Costco combines warehouse, wholesellers and retailers into one mega store. The whole distribution channel is happen in one place. It can save the time and money in the managing and marketing the hundreds of items carrying by Costco. The money saved in this operation can benefit to the consumer.
Differentiation:
Apple Computer differeniate themselves from other competitor as Apple's products are high quality and more advance in technology. Example like iPod and the current iTouch are markted as high quality and more advance in the market. Of course the price is more expensive. Many computer production companies are 'imaging' iPod to market their 'iPod like' MP3 and MP4 products in order to get a piece of cake from the market. But the Apple Computer is the leader.
Focus:
Starbucks specialized on specialty coffee. The cafe mainly serving the consumer of coffee market. We can say Starbucks is serving a niche market.However, this niche is so big that Starbucks earns a lot from the coffee market. Starbucks is smart that she is not just selling specialty coffee, her is also creating a new coffee drink culture and Starbucks can meet what the high end coffee drinkers expectation and match their attitudes. But we still regards Starbucks=specialty coffee.
I would like to say Costco is the cost leader in the selling of grocery items market. Costco combines warehouse, wholesellers and retailers into one mega store. The whole distribution channel is happen in one place. It can save the time and money in the managing and marketing the hundreds of items carrying by Costco. The money saved in this operation can benefit to the consumer.
Differentiation:
Apple Computer differeniate themselves from other competitor as Apple's products are high quality and more advance in technology. Example like iPod and the current iTouch are markted as high quality and more advance in the market. Of course the price is more expensive. Many computer production companies are 'imaging' iPod to market their 'iPod like' MP3 and MP4 products in order to get a piece of cake from the market. But the Apple Computer is the leader.
Focus:
Starbucks specialized on specialty coffee. The cafe mainly serving the consumer of coffee market. We can say Starbucks is serving a niche market.However, this niche is so big that Starbucks earns a lot from the coffee market. Starbucks is smart that she is not just selling specialty coffee, her is also creating a new coffee drink culture and Starbucks can meet what the high end coffee drinkers expectation and match their attitudes. But we still regards Starbucks=specialty coffee.
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